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STRATEGIC MARKETING FOR THE BUSINESSES BEHIND BEAUTIFUL HOMES
Beautiful Projects
Deserve
To Inspire
The Next One.
Every finished project has the power to inspire another. We help your work stay visible throughout the homeowner's journey, so when it's time to build, your business is already part of the conversation.
Word of mouth starts the conversation. Your marketing keeps it going.
Every project begins with inspiration.
89%
of homeowners gather design inspiration online before renovating or building.
70%+
say a strong online presence is very important when deciding which professional to hire.
62%+
of homeowners who receive a word-of-mouth referral still research the company online before taking the next step.
40%+
of homeowners said they're specifically looking for examples of past work when they visit a website or social media page.
WEBSITE DESIGN ◆ COMMERCIAL PHOTOGRAPHY ◆ SOCIAL MEDIA MANAGEMENT ◆ GOOGLE BUSINESS PROFILE ◆ SEO + AEO BLOG CONTENT ◆ EMAIL MARKETING ◆ META PAID ADVERTISING ◆ HOUZZ PROFILE OPTIMIZATION ◆ REEL + VIDEO CONTENT ◆ PROJECT PORTFOLIOS ◆ PROJECT LAUNCH CAMPAIGNS ◆ CONTENT STRATEGY ◆ BRAND STRATEGY ◆
WHO I WORK WITH
Built for the
home industry.
Beautiful work deserves to be discovered by the people making the decisions. Homeowners gather inspiration long before construction begins, while builders, designers, and architects help guide the products and professionals that bring those ideas to life.
I specialize in marketing for the businesses behind beautiful homes. From showrooms and manufacturers to fabricators and specialty trades, I understand how your industry earns trust, builds referrals, and wins projects.
No generic strategies. No recycled content. Just thoughtful marketing that keeps your work visible from the first spark of inspiration to the final hiring decision.
I. Tile, Stone & Surface Suppliers
Granite, quartz, marble, porcelain, tile showrooms, and fabricators.
II. Cabinetry & Kitchen/Bath
Custom cabinetry, kitchen showrooms, bath showrooms, and designers.
III. Flooring, Windows & Doors
Showrooms, dealers, and specialty suppliers.
IV. Lighting & Decorative Hardware
Lighting, plumbing fixtures, hardware, and finish showrooms.
V. Millwork & Specialty Materials
Custom millwork, mouldings, glass, lumber, and specialty building materials.
VI. Specialty Trades
HVAC, electrical, plumbing, roofing, masonry, outdoor living, painting, and more.
Helping the businesses behind beautiful homes become the ones homeowners discover, designers specify, and builders recommend.
WHAT I OFFER
Full Service.
One Niche.
One strategy, one voice, and one point of contact. Every service works together to keep your business visible to homeowners and the professionals who influence what gets specified, recommended, and purchased.
I
Social Media
Turn finished projects, products, and expertise into consistent content that keeps your business visible to homeowners, builders, designers, and trade partners.
II
Email Marketing
Stay connected with homeowners, past customers, builders, designers, and industry partners through thoughtful campaigns that build trust and keep your business top of mind.
III
SEO + AEO Content
Publish useful content that helps your business appear when homeowners and professionals search for products, inspiration, and trusted experts.
IV
Google Business Profile & Local Search
Strengthen your visibility across Google, Maps, AI search, and local listings so the right people can find your business.
V
Houzz Management
Showcase your portfolio where homeowners, designers, and builders actively discover ideas, products, and professionals.
VI
Meta Paid Advertising
Reach homeowners planning projects with targeted campaigns that generate awareness, inquiries, and qualified leads.
CREATIVE PRODUCTION
The visual layer.
Handled for you.
Beautiful projects deserve to keep working long after they're complete. We capture, organize, and preserve the content that keeps your business visible long after the installation is finished.
VII
Commercial Photography
Professional photography for products, showrooms, job sites, and completed installations. Created for your website, social media, Houzz profile, and marketing materials.
VIII
Reel & Video Content
Short-form video that showcases your products, projects, craftsmanship, and process. Created for Instagram, Facebook, and the platforms where homeowners, builders, and designers discover inspiration.
IX
Asset Management
One organized home for your photos, videos, logos, and brand assets, so you always have the right files when you need them.
X
Finished Project Coordination
We coordinate with builders, designers, architects, and project partners to capture completed installations before the opportunity is lost. Every finished project becomes a marketing asset your business can continue using.
INVESTMENT
Three packages.
No surprises.
One marketing strategy. Three levels of support. Every package is designed to keep your business visible throughout the buying journey, from first inspiration to final decision. Start where you are today and grow as your business grows.
Essentials
Stay visible between referrals.
Build a consistent online presence that supports referrals, builds trust, and keeps your business top of mind.
$850 /mo
-
Social Media Management
-
12 custom posts per month
-
Monthly content planning
-
Professional captions & hashtag strategy
-
Monthly performance report
Growth
Reach more of the right people.
Expand your visibility across search, social, and email so more homeowners and the professionals they hire discover your work.
$1,500 /mo
Everything in Essentials, plus
-
Two email campaigns per month
-
Email list growth strategy
-
Google Business Profile Optimization
-
Houzz Profile Management
-
Asset management
-
Comment & message monitoring
-
Monthly strategy session
Full Presence
Own your market.
A complete marketing partnership that keeps your business visible at every stage of the buying journey.
$2,400 /mo
Everything in Growth, plus
-
Four Reels filmed on location each month
-
Two SEO + AEO blog posts per month
-
AI Search Optimization
-
Quarterly half-day photography session
-
Monthly executive performance dashboard
Customize your package.
Add services as your business grows.
Meta Paid Ads
$500/mo + ad spend
Targeted Meta advertising that keeps your products and projects in front of homeowners and professionals actively planning their next project.
Finished Project Coordination
$150/mo
We coordinate with builders, designers, architects, and project partners to capture completed installations before the opportunity is lost.
Additional SEO + AEO Blog
$200/post
Add additional search content to answer more buyer questions, build authority, and increase your visibility across Google and AI search.
Website Maintenance
$250/mo
Ongoing updates, security, backups, and content changes so your website stays current without adding work to your day.
Month-to-month retainers. Three-payment plans for one-time projects. Marketing should feel like a partnership, not a contract.
At Signing • Mid-Project • At Launch
ONE-TIME PROJECTS
Build your foundation.
Grow from there.
Start with exactly what your business needs today. Every project is designed to strengthen your visibility now while supporting everything that comes next.
Digital Foundation Audit
$495
A complete review of your online presence with clear, prioritized recommendations to strengthen your visibility and marketing strategy.
Social Media Foundation
$500
Professional setup and optimization of your social media presence, so your business starts with a polished, consistent foundation.
Website Design
From $3,000
A custom website designed to showcase your work, build trust, and help homeowners and industry professionals find your business.
Brand Guide + Voice
From $950
Define your visual identity and messaging in one clear guide, so every interaction with your business feels consistent and recognizable.
Asset Management Setup
$400
Organize your photos, videos, logos, and marketing assets into one searchable library that's easy to maintain and ready to grow with your business.
Short-Form Video Session
From $300
Four professionally filmed short-form videos captured on location. Designed to showcase your products, craftsmanship, and completed projects across social media.
Finished Project Photography
From $500
Professional photography at a completed installation with 15–20 edited images that highlight your products in a finished space. Ideal for your website, Houzz profile, project portfolio, and marketing.
Half-Day Content Session
From $700
Up to four hours of photography for your showroom, products, team, or completed projects. Includes 20–30 professionally edited images planned for use across your marketing.
Content Production Sessions
Professional photography and video created to showcase your products, projects, and expertise. Every session is planned to build a library of marketing assets you can use across your website, social media, Houzz, Google Business Profile, and sales materials.
4 Session Types
From $300 per session
Full-Day Content Session
From $1,500
A full day of photography and video for businesses building a complete content library. Ideal for showrooms, product collections, team portraits, installations, and brand storytelling. Includes 40–60 professionally edited images.
ABOUT
Design roots.
Marketing strategy.
Your industry.
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With North Carolina artist and designer Bob Timberlake during my internship.
I'm Alisha Keller, and I didn't discover the home industry through marketing. I discovered marketing through the home industry.
Before building my marketing practice, I worked alongside interior designers, luxury builders, manufacturers, and showrooms. I learned how beautiful products are positioned, how projects move from inspiration to installation, and how homeowners, builders, architects, and designers make decisions along the way.
My career began in interior design. I interned with North Carolina artist Bob Timberlake, helped prepare showrooms for the High Point Furniture Market, and spent time in the media department at FurnitureLand South creating presentations for interior designers and their clients. Those experiences gave me an understanding of the industry that can't be learned from a marketing textbook.
When I transitioned into marketing, I continued working within the home industry, helping luxury builders, architects, designers, and specialty businesses strengthen their digital presence. I realized that the businesses creating incredible work weren't always the ones getting discovered online.
That realization shaped how I approach marketing today.
I don't see websites, photography, SEO, social media, or email marketing as separate services. I see them as one connected system that helps your business become easier to discover, easier to trust, and easier to choose.
Today I combine my background in interior design, photography, branding, and digital marketing to help the businesses behind beautiful homes build a stronger online presence that continues working long after each project is complete.
I know your world because I've worked inside it.
FREQUENTLY ASKED QUESTIONS
Questions.
Answered.
The questions home industry businesses ask most before getting started. If yours isn't here, we can talk about it on your discovery call.