Marketing for Home Industry Vendors, Showrooms + Specialty Trades

Your products Deserve
To Be
Found.

Strategic digital marketing for home industry vendors, showrooms, and specialty trades in Charlotte. Built by someone who has run a real brand, run real campaigns, and tracked every result.

View Packages Book a free call

Beautiful products deserve
marketing that matches.

72%
of homeowners research online before visiting a showroom
3×
more leads from businesses with consistent social presence
64%
of searches now answered by AI before reaching Google
$36
average return for every $1 spent on email marketing
Your products are premium. Your marketing should be too. Charlotte, NC
Who I Work With

Built for the
home industry.

You sell tile, stone, cabinetry, flooring, windows, lighting, fixtures, or specialty trade services, and the work you do is outstanding. But your Instagram is inconsistent, your email list sits untouched, and your website does not appear when a homeowner searches for what you sell.

I specialize exclusively in marketing for vendors, showrooms, and specialty trades in the home industry. I understand your buyers, the contractors who refer you and the homeowners who walk your showroom, and I know exactly where to reach them.

No generalist guesswork. No recycled content. Just focused, strategic marketing that builds your reputation and brings the right people through your door.

What I Offer

Full service.
One niche.

Strategy, content, photography, video, website, and asset management. All under one roof, all built specifically for home industry vendors, showrooms, and specialty trades. You deal with one person. Everything gets done.

I

Social Media

On-brand content for Instagram and Facebook, sourced from your product library or project photos, written to engage contractors and homeowners in your market.

II

Email Marketing

Campaigns to your contractor network and past customers. Newsletters, project spotlights, seasonal promotions, fully written and deployed for you.

III

Blog & SEO Content

Long-form content that helps homeowners find you when they search. Optimized for Google and written to answer the exact questions your buyers are asking.

IV

AEO & Local Search

Answer engine optimization so you appear in ChatGPT, Perplexity, and AI-driven search, plus schema markup and Google Business Profile management.

V

Houzz Management

Profile setup, optimization, and ongoing project uploads. Your buyers are actively searching on Houzz, most of your competitors aren't showing up there.

VI

Meta Paid Ads

Facebook and Instagram campaigns targeted to homeowners in your market. Creative, copy, targeting, and optimization. You set the budget, I handle the rest.

VII

Website Design

A clean, SEO and AEO-ready website on Wix or Squarespace built to get your showroom found. Includes seven essential pages: Home, About, Services, Project Gallery, FAQ, Blog, and Contact, all structured for Google and AI search from day one. FAQ pages built to answer the questions your buyers are actually asking. Blog ready to publish from launch.

Built on Wix or Squarespace · Fully branded · Mobile optimized · Schema markup included

Project Fee
from $2,500
Optional Maintenance
$250/mo
Creative & Production Services
VIII

Commercial Photography

Four session types for every stage: Reel + Video (from $300), Finished Project (from $500), Half Day Showroom Shoot (from $700), or Full Day Production (from $1,500). Shot on location in Charlotte. Your best products deserve content that matches their quality.

◆   In partnership with Dazzle Creative Co.

From $300 per session · Payment plans available

IX

Reel & Video Content

Short-form video shot on location at your showroom, product reveals, process videos, before-and-afters, and ambient footage built for Instagram Reels. Native-format video that stops the scroll.

From $300 per shoot · included in Full Presence package

X

Asset Management

Every showroom has a hard drive full of scattered photos, old logos, and product images nobody can find. I organize everything into a clean, searchable digital library, kept current as new content comes in.

Setup from $400 (one-time) · $125/mo ongoing · Payment plans available

XI

Finished Project Coordination

Your products went into someone's luxury kitchen or master bath, and you never got the photos. I track completed projects, coordinate with GCs, designers, and architects to collect final images, and turn them into your best content.

$150/mo · Added to any retainer package

All one-time project fees are available as three-payment plans. Spread the cost, no long-term lock-in. Payment 1: At signing  ·  Payment 2: Mid-project  ·  Payment 3: At launch
Investment

Three packages.
No surprises.

Month-to-month agreements. Most clients stay because the work moves the needle, not because they have to.

Essentials

For showrooms ready to show up consistently online

$ 750 /mo
  • Instagram + Facebook management
  • 12 posts/month with custom captions
  • Hashtag strategy + local targeting
  • Monthly content calendar approval
  • Monthly analytics report
Begin
Most Popular

Growth

For showrooms building their list and full online presence

$ 1,400 /mo
  • Everything in Essentials
  • 2 email campaigns/month
  • Email list growth strategy
  • Houzz profile management
  • Google Business Profile optimization
  • Asset management, ongoing
  • Comment + DM monitoring
  • Bi-monthly strategy check-in
Begin

Full Presence

For showrooms serious about search, content, and creative

$ 2,200 /mo
  • Everything in Growth
  • 4 Reels filmed on location per month
  • 2 SEO/AEO blog posts/month
  • AI search optimization
  • Quarterly Half Day Photography Session
  • Monthly performance dashboard
Begin

Monthly add-ons · bolt on to any retainer package

Meta Paid Ads from $500/mo + spend
Finished Project Coordination $150/mo
Additional Blog / AEO Post $200 per post
Website Maintenance $250/mo

One-time projects · all available as 3-payment plans

Social Media Platform Launch $500
Website Design from $2,500
Brand Guide + Voice from $750
Photography + Video Sessions 4 session types · tap to view
from $300 per session ▾
Reel + Video Session from $300

4 short-form videos filmed on location. Edited for Instagram Reels. Shot by Alisha on location at your showroom.

Finished Project Session from $500

On-location at a completed install. 15-20 edited images of your products in a finished home.

Half Day Photo Session from $700

Showroom and product shots. 20-30 edited images of your space, materials, and product details.

Full Day Photo Session from $1,500

Showroom, team headshots, working shots, finished projects and video. 40-60 edited images.

Asset Management Setup from $400
Social Account Audit $250

Design roots.
Marketing strategy.
Your industry.

◆
Alisha Keller, Marketing Strategist

I'm Alisha Keller, and I didn't arrive in the home industry through marketing. I arrived through design.

I interned with Bob Timberlake, worked alongside interior designers setting up showrooms for the High Point Furniture Market, and spent time at FurnitureLand South in the media department, creating design presentations on behalf of interior designers for their clients. I understand how beautiful products get positioned, how showrooms operate, and how the people in this industry think. I know your world from the inside.

When I moved into marketing I went to work for an agency serving luxury builders, architects, and designers, deepening the connection between the industry I had fallen in love with and the strategies I was building. I have studied both marketing and interior design, and I bring both to this practice.

For commercial photography I work in partnership with Dazzle Creative Co., a Charlotte-based creative team specializing in professional brand and commercial photography. Together we deliver everything a showroom or trade business needs to look as good online as the work they do in person.

This is not a marketing strategist who learned your industry from a course. This is someone who has spent years inside it, from the design side, the media side, and the marketing side, before building a practice around it.

Interior Design Background High Point Furniture Market Luxury Builder Marketing Meta Ads SEO / AEO Email Marketing Content Strategy Website Design Reel & Video Photography Asset Management Houzz Performance Tracking

The questions home industry business owners ask most before starting. If yours is not here, ask it on the discovery call.

What does a home industry marketing strategist actually do?

Everything your business needs to be found online and chosen over competitors. Social media management, email campaigns, SEO and AEO blog content, Houzz optimization, Google Business Profile management, website design, and commercial photography, handled for you so you can focus on running your business.

Do I need social media if my business runs on referrals?

Yes, because referrals check you out online before they call. When a contractor recommends your showroom, the homeowner searches you immediately. If your Instagram is inactive or your Houzz profile is empty, you lose the lead before it becomes a conversation. Social media protects and converts your referrals.

What is Houzz and why does my showroom need it?

Houzz is the largest home design and remodeling platform in the world, with over 65 million homeowners actively searching for professionals and products. Unlike social media where users scroll passively, people on Houzz are planning a project and ready to hire. An optimized profile with professional photos and reviews puts your business in front of buyers at exactly the right moment.

What is AEO and how is it different from SEO?

SEO helps your business appear in Google search results. AEO (Answer Engine Optimization) goes further. It structures your content so AI tools like ChatGPT, Perplexity, and Google AI Overviews cite your business when homeowners ask questions like "best tile showroom in Charlotte." As more searches happen through AI, AEO is becoming as important as traditional SEO.

How long does it take to see results?

Social media and email typically show engagement improvements within 30 to 60 days. SEO and AEO content builds over 3 to 6 months as it indexes and accumulates authority. Paid Meta ads can drive traffic immediately. The full picture, consistent visibility, inbound leads, and measurable return, develops over the first 3 to 6 months of consistent work.

Do you work with specialty trade contractors?

Yes. In addition to showrooms and vendors, Alisha Keller Digital works with HVAC companies, plumbing businesses, electrical contractors, and other trades serving the home industry in Charlotte. The same strategies that make showrooms visible: Google Business Profile, social media, local SEO, and email, are highly effective for specialty trade businesses.

How much does it cost?

Monthly retainer packages start at $750 for the Essentials package. Growth is $1,400 per month and adds email marketing, Houzz, Google Business Profile, and asset management. Full Presence is $2,200 per month and includes everything plus monthly Reels, SEO and AEO blog content, and a quarterly professional photography session. All packages are month-to-month with professional service agreements.

What happens during the free discovery call?

A real conversation, not a sales pitch. We cover where your business currently stands online, where you want to be, and which services would actually move the needle for your specific situation. You will leave with specific insights about your online presence whether or not we work together. Book yours at the link above.

Let's get
you
found.

A 20-minute call to learn where you are, where you want to be, and whether we're a good fit. No pitch. Just a real conversation.

Book Your Free Discovery Call

Or reach out directly

info@alishakeller.com